For builders & brokers
Real Estate Lead Generation, paid per prospect.
No agency fee. No ad-spend bill. You pay only for a verified prospect.
ClosKar runs the ads on MZZI’s account, answers every buyer on your WhatsApp in seconds, and verifies budget, location and timeline on a call. If they don’t match, the lead costs you nothing.
42,200+
Leads delivered
9
Clients
10
Cities
₹0
Until a call verifies
Trusted by top 1% builders and brokers
Old system vs new
Four ways to buy leads. One puts the risk on us.
Agencies ask for a fee plus your ad spend. Portals sell you numbers. Either way you pay before anyone knows if the buyer is real. Under pay per prospect, that bill does not exist.
See the agency bill, line by lineCPC
Pay per click
- You pay for
- Every click on your ad
- When you pay
- The moment someone clicks
- Who carries the junk
- You
- Is the lead yours alone
- There is no lead yet, only a visit
Portals · CPL
Pay per lead
- You pay for
- A name and a number
- When you pay
- When a form is filled
- Who carries the junk
- You
- Is the lead yours alone
- Not guaranteed
Fee + ad spend
Monthly retainer agency
- You pay for
- A fee every month, plus the ad spend
- When you pay
- In advance, whatever the results
- Who carries the junk
- You
- Is the lead yours alone
- Yes, and you paid for the junk too
Pay per prospect
ClosKar
- You pay for
- A buyer verified on a call: budget, location and timeline matched
- When you pay
- Only after that call, from your advance wallet
- Who carries the junk
- ClosKar: no match, ₹0; a wrong bill is voided
- Is the lead yours alone
- Always. Never resold, never shared
Why we built ClosKar
We saw the problem up close.
For Property Matrimony we delivered 17,000+ verified leads in twelve months, across four cities. 500+ of them became EOIs: about 3 in every 100. Even good, verified leads mostly don’t turn into buyers, so paying per lead means paying for the other 97.
That is why ClosKar bills only for the prospects who match your project, and nothing for the rest.
Read the Property Matrimony case study
17,000+
Verified leads
500+
EOIs · 3 in 100
How ClosKar works
No call, no charge.
From recharge to site visit, the engine does the work. A bill exists only on the far side of a verification call.
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01Recharge your wallet
Pay in advance and set a weekly spend cap. Credits roll over.
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02Ads go live on Meta and Google
ClosKar runs the campaigns on MZZI’s ad account. Leads start in about a week.
- Meta Ads
- Google Ads
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03Rhythm answers in seconds
On your own WhatsApp, 24×7: brochure, floor plan, price and a site-visit slot, in the buyer’s language. Chatting costs you nothing.
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04A verification call
Budget, location and timeline are checked by voice. The recording is attached.
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05Matched? Billed. Not matched? ₹0.
You are charged your band’s rate only when all three match and the buyer is marked Interested. No call, no charge.
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06Wrong lead? Dispute it
Every bill carries the call recording and a scorecard. Bad leads are voided back to your wallet.
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07Up to the site visit
Rhythm books the visit and patches the buyer to your team. The visit and the close are yours.
The ledger, live
demoKavya Deshmukh
Skyline Greens
InterestedCall2:14₹1,950Nikhil Bose
Skyline Greens
InterestedCall5:10₹1,950Rohan Kulkarni
Skyline Greens
VoidedDisputed → voidedCall1:42₹1,950₹0
Billed only on Interested · evidence attached to every row
Two leads verified and billed, one disputed and voided at ₹0, the wallet counting down in step. Demo data, real arithmetic.
The rate card
What a verified prospect costs.
One price per verified prospect, set by your project’s ticket size. Same rate card for residential, plots, commercial and retail. Published here, because no one else publishes theirs.
- ₹55 L – ₹1.0 Cr Entry / Budget Homes Entry / Budget Homes ₹1,350
- ₹1.0 – ₹2.5 Cr Mid-Segment Premium Mid-Segment Premium ₹1,950
- ₹2.5 – ₹4.5 Cr Upper Mid / Luxury Upper Mid / Luxury ₹2,550
- ₹4.5 – ₹6.5 Cr High-End Luxury High-End Luxury ₹3,150
- ₹6.5 – ₹8.5 Cr Ultra Luxury Ultra Luxury ₹5,150
- ₹8.5 Cr+ Super Premium / Iconic Super Premium / Iconic ₹6,550
- Start with the Base recharge, from ₹99,999. Credits roll over, and there is no minimum duration.
- Prices + 18% GST. Your project’s band is fixed at campaign launch.
- ClosKar platform: ₹14,999/mo per user, free for your first 12 months.
- Projects below the first band: we set the rate with you when your project goes live.
Results
Real clients. Real numbers.
Leads, period, segment and city, for every client we have worked with. Each row opens the full case study.
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WealthClinic Lucknow · Sushant Golf City · Noida · Sector 132 · Commercial Commercial 18,000 · 9 months 9 months
Read the WealthClinic case study →
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Property Matrimony Delhi NCR · Bengaluru · Hyderabad · Chennai · Residential Residential 17,000+ · 12 months 12 months
Read the Property Matrimony case study →
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Renox Group Noida Extension · Ghaziabad · Residential, Commercial Residential, Commercial 2,000+ · 6 months 6 months
Read the Renox Group case study →
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BeTogether Ghaziabad · Old Bus Stand · Commercial Commercial 2,000 · 3 months 3 months
Read the BeTogether case study →
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Amaatra Group Kashipur · Jim Corbett · Plots Plots 1,000 · 2 months 2 months
Read the Amaatra Group case study →
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FindMyProperty Noida · Sector 76 · Noida · Sector 150 · Residential Residential 1,000 · 3 months 3 months
Read the FindMyProperty case study →
- I Independent broker, Zirakpur Mohali · PR-7 Airport Road · Zirakpur · Residential Residential 1,000 · 6 months 6 months Read the Independent broker, Zirakpur case study →
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BNX Group Greater Noida · Delta 2 · Commercial Commercial 100 · 30 days 30 days
Read the BNX Group case study →
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WelcomeVertex Ghaziabad · NH-24 · Commercial Commercial 100 · 1 month 1 month
Read the WelcomeVertex case study →
Who owns what
Our ads, our risk. Your buyer.
Ads on our account
Campaigns run on MZZI’s ad account and pixel, at our risk. You never pay for a click.
Your WhatsApp, your brand
You pair your own business WhatsApp, so buyers talk to your brand. Verified calls ring your team.
Jo lead tera, wo sirf tera
Every prospect you pay for is yours alone. Never resold, never shared.
FAQ
Questions builders and brokers ask.
Do I pay a separate agency fee or ad spend?
No. There is no agency fee and no ad-spend bill. You recharge a wallet in advance, and it is debited only when a prospect is verified on a call. The ClosKar platform lists at ₹14,999/mo per user and is free for your first 12 months.
What counts as a verified prospect?
A buyer who answered Rhythm on WhatsApp, was verified on a call with budget, location and timeline all matching your project, and was marked Interested. Nothing else is billed.
What does a verified prospect cost?
From ₹1,350 to ₹6,550, set by your project’s ticket size, plus 18% GST. The full rate card is on this page.
What’s the minimum to start?
The Base recharge of ₹99,999. There is no minimum duration, and unused credits roll over.
How soon do leads start?
About a week after you recharge and add your project.
What if a billed lead is wrong?
Every billed lead carries its call recording and a scorecard. Raise a dispute; we review it, and a bad lead is voided back to your wallet.
Who owns the ad account and the leads?
The campaigns run on MZZI’s ad account and pixel, at our risk. Buyers reach your own business WhatsApp, and every prospect you pay for is yours alone: never resold, never shared.
Do you work on plots, commercial and retail projects?
Yes. Residential, plots, commercial and retail all use the same rate card, priced by ticket size.
Which cities do you work in?
Delhi, Noida, Greater Noida, Gurugram, Ghaziabad, Faridabad, Bengaluru, Chennai, Hyderabad and Lucknow.
Do you help with site visits?
Rhythm books the site visit with the buyer and hands them to your team. ClosKar’s job ends there: the visit and the close are yours.
Get started
Pay only for buyers who match.
Create your ClosKar account, add the project, recharge, and the engine takes it from there.
Or send us the project and the city, and we reply within a working day- Where we run 10 cities, NCR to Bengaluru
- Billed Only after the verification call
- Entry ₹99,999 Base recharge
- Your lead Exclusive, never resold
By Anuj Chandel, Founder, MZZI Digitals · Last updated