Where it started
Pride Plaza is BNX Group’s commercial project in Greater Noida’s Delta 2 — branded hotel-apartments with Pride Hotels, plus retail — from ₹80 L.
What we tested
A niche product: the buyer is an investor who understands managed hospitality returns, not a shop buyer and not a home buyer. That narrows the audience sharply and raises the filter. Google Ads captured the search for the brand; Meta’s interest sets found the investor; a budget and product-type filter sat in front of both.
How it ran
MZZI built the project site and ran a 30-day paid campaign.
The result
Thirty days, 100 leads.
