Where it started
Renox Group is a Ghaziabad–Noida developer that sells through its own floor. Two projects came to us together: Renox Thrive — 3 and 4 BHK homes in Noida Extension in the ₹1.42–2.30 Cr band — and Navrang Square Mall, retail and multiplex space in Ghaziabad.
What we tested
Two very different buyers, so two campaign sets from day one. Google Ads captured the search both projects already had. For Thrive, Meta carried the outbound volume a residential launch needs — the creatives did the first filter. For Navrang Square, the investor audience came through LinkedIn and Meta’s interest sets, with a budget and unit-type match on every enquiry.
How it scaled
Once the team’s daily capacity was clear, the mix was locked: search for intent, Meta for volume, and the qualification filter held constant across both. Six months, two projects in parallel.
The result
2,000+ leads, handed to Renox’s sales floor. Bookings are theirs to count.
