Where it started
BeTogether Centrepoint is a mixed-use commercial project — retail units and hotel suites — on the Old Bus Stand PPP site in central Ghaziabad. A launch-phase mandate: the developer needed volume while the launch pricing was open.
What we tested
A new launch is outbound work. Google Ads captured the search the location already had, but the volume came from Meta — Facebook and Instagram, creatives built for a small investor from Ghaziabad and East Delhi who knows the site and is comparing shop sizes and lease-back terms. Video and display (Disney+Hotstar, Taboola, Eskimi) widened the reach in the launch weeks.
How it ran
Every lead was qualified on budget and unit type and passed to BeTogether’s team the same day. Daily reporting kept the launch window honest.
The result
Three months, 2,000 leads.