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Case study

WealthClinic

18,000 leads in 9 months

Two commercial projects, Lucknow and Noida. 18,000 leads across a 9-month mandate — MZZI's longest and largest lead-gen engagement.

WealthClinic

18,000

Leads delivered

9 months · Lucknow · Sushant Golf City · Noida · Sector 132

Ran on

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

Client

WealthClinic, Our flagship mandate

Segment

Commercial

Where

Lucknow · Sushant Golf City · Noida · Sector 132

Period

9 months

How this mandate ran

Five steps, one filter — start to finish.

The same order every mandate follows; the channels tested under step two are the ones that ran here.

  1. 01

    Onboard

    Project, team size, what the sales floor can call back in a day.

  2. 02

    Test

    Every channel for a few weeks, to read capacity and visibility.

    • Google Ads
    • Meta Ads
    • LinkedIn Ads
  3. 03

    Match

    Google and LinkedIn quality lined up against Meta volume.

  4. 04

    Validate

    Budget, location, timeline confirmed on a call. Daily report.

  5. 05

    Scale

    More projects, more cities, same filter.

Channels

What each platform was asked to do.

The role each channel played on this mandate, and the kind of buyer it brought.

  • Search capture
    • Buyers searching by name and location
    • Demand the project already has
    • Intent, not volume
  • Outbound volume
    • Facebook and Instagram
    • Creates demand a launch lacks
    • Creative does the first filter
  • High ticket
    • ₹1 Cr+ units
    • Business owners in a professional feed
    • Low volume, high filter

How it unfolded

  1. Month 1

    Premium plots and studio apartments — a small test on pay-per-prospect

  2. Month 2

    Meta added: daily volume Google alone could not fill

  3. Month 3+

    Scaled to retail and residential — Migsun Lucknow Central

  4. LinkedIn

    Orion One 32, the ₹1.41 Cr+ ticket

  5. 30 days

    Samrajya Ayodhya — 50+ serious customers

  6. Month 9

    18,000 leads

The projects

Commercial

Migsun Lucknow Central

Office / Retail · ₹49.99 L – 90.47 L

Lucknow · Sushant Golf City

Commercial

Orion One 32

Retail · freeport outlet mall · from ₹1.41 Cr

Noida · Sector 132

The work

Where it started

WealthClinic came to us skeptical — and said so. They had bought leads before. The questions were the ones every serious sales head asks: what is the quality, and do these buyers actually pick up the phone?

So the first mandate was deliberately small. Premium plots and studio apartments — a test, run on our pay-per-prospect model so the risk sat with us, not with them.

What we tested

Every channel, the way we always do at onboarding: Google Ads to capture the organic search a project already has, Meta for outbound volume, LinkedIn for the top of the ticket band. The point of the first weeks is to learn two things — how much the client’s team can consume in a day, and how much visibility the project already carries.

WealthClinic’s team was large. Daily consumption was high, and Google alone could not fill it — search only captures the demand that already exists. Meta answered that: Facebook and Instagram brought volume that held its quality through the qualification call, because the creatives did the first filter before the form did.

LinkedIn earned the high-ticket work. Orion One 32 — a freeport outlet mall on the Noida Expressway, units from ₹1.41 Cr — is not a product you find on a Facebook scroll; it is one a business owner finds in a LinkedIn feed.

How it scaled

Once the model held, WealthClinic scaled it across retail spaces and residential, and Migsun Lucknow Central — office and retail at Sushant Golf City — became the largest single run. The team reported daily; validation came back proper; the mandate grew to nine months.

Samrajya Ayodhya

In the middle of this they added a project in Ayodhya — Samrajya Ayodhya. A new market for both of us. Thirty days of campaigns produced 50+ serious customers for their team to work.

The result

Nine months, 18,000 leads — our longest and largest lead-generation mandate. The site visits and bookings that followed are WealthClinic’s numbers, not ours.

What this page does not claim

We publish leads, period, segment and city — the things we run and measure. Site visits, bookings and cost per lead belong to the client’s sales team, not to us, so they are not here.

Hum qualified prospect tak jaate hain. Closing broker ki team karti hai — isi gap ke liye ClosKar.

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