Case study

Independent broker, Zirakpur

1,000 leads in 6 months

A broker with no website. Two residential projects on the Zirakpur–Mohali belt — Escon Primera and The Zirk. 1,000 leads in 6 months.

1,000

Leads delivered

6 months · Mohali · PR-7 Airport Road · Zirakpur

Ran on

Google Ads
Meta Ads

Client

Independent broker, Zirakpur, A broker with no website

Segment

Residential

Where

Mohali · PR-7 Airport Road · Zirakpur

Period

6 months

How this mandate ran

Five steps, one filter — start to finish.

The same order every mandate follows; the channels tested under step two are the ones that ran here.

01

Onboard

Project, team size, what the sales floor can call back in a day.
02
Test

Every channel for a few weeks, to read capacity and visibility.
- Google Ads
- Meta Ads
03

Match

Google and LinkedIn quality lined up against Meta volume.
04

Validate

Budget, location, timeline confirmed on a call. Daily report.
05

Scale

More projects, more cities, same filter.

Channels

What each platform was asked to do.

The role each channel played on this mandate, and the kind of buyer it brought.

Search capture
- Buyers searching by name and location
- Demand the project already has
- Intent, not volume
Outbound volume
- Facebook and Instagram
- Creates demand a launch lacks
- Creative does the first filter

How it unfolded

Day 1

Landing pages built — the broker had no website
Ongoing

Volume paced to one phone's same-day callbacks
Month 6

1,000 leads

The projects

Residential

Escon Primera

Urban (≤₹4.5 Cr) · 2 BHK – penthouse · from ₹1.29 Cr

Mohali · PR-7 Airport Road

Residential

The Zirk (Urban Nest)

Urban · ready-to-move 3 BHK

Zirakpur

The work

Where it started

A single independent broker on the Zirakpur–Mohali belt. No website, no marketing team, no CRM — a phone and a strong local network. MZZI built the landing pages and ran everything digital.

Two projects: Escon Primera on Mohali’s PR-7 Airport Road (2 BHK to penthouse, from ₹1.29 Cr) and The Zirk / Urban Nest in Zirakpur, ready-to-move 3 BHK units.

What we tested

The buyer is Tricity and Punjab-diaspora — people who know Zirakpur and are comparing ready-to-move against under-construction. Google Ads captured the search both projects already had in the Tricity; Meta brought the outbound volume, with location and possession-status matching on every lead so a ready-to-move buyer never got an under-construction pitch.

How it ran

One broker’s phone was the whole sales floor, so volume was paced to what one person could call back the same day.

The result

Six months, 1,000 leads — delivered straight to one broker’s phone. This is the exact shape of client ClosKar is built for.

What this page does not claim

We publish leads, period, segment and city — the things we run and measure. Site visits, bookings and cost per lead belong to the client’s sales team, not to us, so they are not here.

Hum qualified prospect tak jaate hain. Closing broker ki team karti hai — isi gap ke liye ClosKar.

More mandates