Case study

Amaatra Group

1,000 plot leads in 2 months

Nature's Village, plotted development near Kashipur on the Jim Corbett side. 1,000 leads in 2 months.

1,000

Leads delivered

2 months · Kashipur · Jim Corbett

Ran on

Google Ads
Meta Ads

Client

Amaatra Group

Segment

Plots

Where

Kashipur · Jim Corbett

Period

2 months

How this mandate ran

Five steps, one filter — start to finish.

The same order every mandate follows; the channels tested under step two are the ones that ran here.

01

Onboard

Project, team size, what the sales floor can call back in a day.
02
Test

Every channel for a few weeks, to read capacity and visibility.
- Google Ads
- Meta Ads
03

Match

Google and LinkedIn quality lined up against Meta volume.
04

Validate

Budget, location, timeline confirmed on a call. Daily report.
05

Scale

More projects, more cities, same filter.

Channels

What each platform was asked to do.

The role each channel played on this mandate, and the kind of buyer it brought.

Search capture
- Buyers searching by name and location
- Demand the project already has
- Intent, not volume
Outbound volume
- Facebook and Instagram
- Creates demand a launch lacks
- Creative does the first filter

How it unfolded

Week 1

Targeting built on NCR and Uttarakhand buyers, not the pin code
Month 1

Meta video creates the search; Google captures it
Month 2

1,000 leads

The project

Plots

Nature's Village

>₹40 L · 138 / 166 / 194 sq yd

Kashipur · Jim Corbett

The work

Where it started

Amaatra Group’s Nature’s Village is a plotted development near Kashipur, on the road to Jim Corbett — 138, 166 and 194 sq yd plots sold as a second-home and weekend-land product.

What we tested

The audience is not local: it is Delhi NCR and Uttarakhand-origin buyers looking at hill-side land. So the targeting was built on that, not on the project’s pin code. Meta with video placements carried the outbound reach — a weekend-land buyer has to see the place before they search for it — and Google Ads captured the search once the campaign had created it.

How it ran

MZZI built the project site and ran the paid campaigns with a plot-size and budget filter on every lead.

The result

Two months, 1,000 leads. This is also the project where ClosKar first went live on real buyers.

What this page does not claim

We publish leads, period, segment and city — the things we run and measure. Site visits, bookings and cost per lead belong to the client’s sales team, not to us, so they are not here.

Hum qualified prospect tak jaate hain. Closing broker ki team karti hai — isi gap ke liye ClosKar.

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