Where it started
FindMyProperty is a Noida channel partner that sells top-end residential inventory. Two projects: BOOTES Aspire Silicon City — 4.5 BHK apartments in Sector 76 at ₹13,991 per sq ft — and ACE Sector 150, ultra-luxury 3 and 4 BHK homes along the expressway.
What we tested
Luxury is a low-volume, high-filter game. Google Search held the intent — buyers at this ticket search by project name. LinkedIn did the work Meta cannot at ₹6 Cr and above: an HNI audience found in a professional feed, not a scroll. Meta stayed in the mix for reach, with the hard budget filter in front of it.
How it ran
MZZI built the landing pages and ran the campaigns; nothing reached FindMyProperty’s team without a verified budget in the crore-plus band.
The result
Three months, 1,000 leads in the luxury band.